Speakers

KEYNOTE:

Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, he speaks around the globe on digital marketing topics while also leading ExactTarget’s content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.

His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff’s deep knowledge of email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike — anyone looking to gain a competitive advantage in today’s ever-expanding marketing universe.

Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon, Insurance.com, and Sherwin-Williams. He’s also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Jeff lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids, and a dog that thinks she’s human. There’s probably a book in that too.

Jennifer Adler, LaneTerralever
http://www.laneterralever.com/

Adam Arkfeld, Paracore
http://www.paracore.com
Computer nerd turned business owner leveraging an extensive sales background with a knack for digital marketing. Adam founded and currently runs ParaCore which is a web company focused on architecting meaningful web solutions for high growth clients.

Thomas Ballantyne, Bullwark Pest
http://www.bulwarkpestcontrol.com/
Thomas Ballantyne is the Director of Marketing for Bulwark Exterminating, based here in Mesa, Arizona. With the advent of local search in 2007, Bulwark moved quickly to get ahead of the local wave. Since 2008, this small family-owned exterminating service has earned over 4,000 online reviews. From Phoenix to Houston, to a recent location in Greensboro NC, Bulwark covers 14 metro areas across the U.S.. Learn first-hand local tips and review strategies from the “Pest Control Guy” himself, Thomas Ballantyne.

Dawn Bates, Nomadic Agency
http://www.nomadicagency.com/
Dawn Bates is the VP of Strategy for Nomadic, a digitally lead creative agency that produces advertising, content, and social campaigns as well as websites for Frito-Lay, Islands Restaurants and HOYA Vision among others. Dawn made the leap to agency life after 15+ years working client-side in both the service industry and CPG. She spent over a decade in integrated marketing at Kimberly-Clark working on iconic brands like KLEENEX® facial tissue and HUGGIES® diapers. While there, she crafted strategies for new product launches as well as billion-dollar brands and she led the largest integrated marketing programs in Kimberly-Clark history. Dawn has a keen understanding of marketing strategy and a unique ability to translate marketing-speak into creative briefs that direct the production of ideas worth investing in.

Marge Brown, Words FYI
http://wordsfyi.com
Marge Brown, principal writer and owner of WORDSfyi, has more than 17 years of experience generating successful results for both corporate and nonprofit organizations.

Matt Clyde, Ideas Collide
http://www.ideascollide.com/
Matthew Clyde began his creative career at the age of 19 when he received the Sundance Institute’s Young Writer’s Award. The experience launched his creative career which has taken him on creative assignments from New York to Costa Rica, Europe to Hawaii. Over his diverse career Matthew has worked in Fortune 500 organizations, small start-ups and prestigious New York ad agencies. In 2005, Matt launched Ideas Collide, Inc. which serves clients worldwide including brands such as Intel and Vitamin Water. In 2013, the Business Journal named Matthew to the “40 Under 40” list of influential business leaders in Phoenix and the HSMAI recognized him on their list of “Top 25 Minds in Sales & Marketing”. Matthew serves on the board of the Greater Phoenix Chamber of Commerce Valley Young Professionals and Actors Theatre. He donates time and services to Ear Candy Charity and Actors Theatre among other non-profits.

Hailey Crider, Defero
http://www.deferousa.com/
Solutions Architect/Strategist at Defero. Caffeine addict interested in digital marketing, social media, branding, music & photography. Oh, and beardown Wildcats!

Kade Dworkin, G/O Digital (Gannett)
http://www.godigitalmarketing.com/
With 10 years work in the online marketing, product management and business strategy I think of myself as a experienced individual but very much willing to learn and grow by facing new challenges and opportunities in the next phase of my career.

Abbie Fink, HMA Public Relations
http://hmapr.com/
Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993.  Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. She is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management

Dana From, Sprouts
http://www.sprouts.com/
Creative marketing professional and team player with experience in social media marketing, brand development, advertising and public relations. Champion of social media tools and technologies, with a track record of creating and implementing successful online content and programs from creative development to execution and analysis. Up-to-date with constantly evolving technologies and best practices in digital marketing.

Joe Griffin, iAcquire
http://www.iacquire.com/
Joe Griffin is the Co-CEO and Co-Founder at iAcquire. He co-founded one of the industry’s first search engine marketing firms, Submitawebsite.com. In early 2001, Joe took a break from Submitawebsite.com and joined iCrossing as Director, Strategy. A year later Joe became VP, Strategy, and then VP, Media. For three years Joe was part of iCrossing’s explosive growth. In 2004, Joe returned to Submitawebsite.com to become the company’s President. In four years Joe increased revenues by 400 percent, and led the sale of the company to Website Pros, now Web.com (Nasdaq: WWWW). In 2009, Joe Griffin and Jay Swansson formed iAcquire, with the vision to create an agile marketing agency capable of delivering marketing solutions to leading brands across the world. Today, iAcquire works with 75+ brands and is considered an authority in content marketing.

Park Howell, Park & Co.
http://www.parkandco.com/
Park Howell is president of Park&Co, a Phoenix-based brand strategy and consultancy firm that ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park is also the lead communication instructor for the new Executive Masters for Sustainability Leadership program in the Rob and Melani Walton Sustainability Solutions Initiatives at Arizona State University. His mission is to turn sustainability executives into chief storytelling officers to help the MBA candidates propel their initiatives forward faster.

Roger Hurni, Off Madison Avenue
http://offmadisonave.com/
Twenty-plus years of national and multi-national agency and account experience. Including accounts such as ABC, Allied Waste, Del Monte, Doubletree Hotels, Del Webb, Intel, Motorola, Nike, PETsMART, Safeway, Wells Fargo.

Rami Kalla, Point In Time Studios
http://www.pointintimestudios.com/
Rami Kalla, Founder of Point in Time Studios, has been working in the film and advertising industry for over 10 years. Rami serves on a number of film industry boards and recently served as President of the Arizona Production Association of Film and Television. Rami has produced video content for national clients such as PetSmart, Coca-Cola, McDonalds, AOL and many more.

Arnie Kuenn, Vertical Measures
http://www.verticalmeasures.com/
Arnie Kuenn is the CEO of Vertical Measures. Arnie is a frequent speaker and author of the award winning content marketing book Accelerate! available on Amazon. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.

Jack Irving, SocialWhirled
http://www.socialwhirled.com/
Jack Irving leads the customer and campaign insights for SocialWhirled, a cloud-based platform that allows for easy creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. Under his leadership, SocialWhirled was named Best Advertising or Campaign Management Platform in the Software & Information Industry Association (SIIA) CODiE Awards. Irving is a published business columnist and has been a featured speaker and panelist at trade shows, expositions, and executive speaker series, including the White House Council on Economic Development and the National Institutes of Science. In addition to serving as SocialWhirled’s Executive Vice President, Irving also serves as Entrepreneur in Residence at Venture Ready, a free mentoring program for technology and science-based innovators and entrepreneurs from the Arizona Commerce Authority and the Arizona Innovation Challenge.

John Marzolph, Defero
http://www.deferousa.com/
A Deferoan for more than four years, John has earned Employee of the Quarter honors in 2011 and 2012, as well as the “Most Def Performer of the Year for 2012.” As a Solutions Architect, Marzolph works closely with current and prospective clients on strategic planning that spans inbound marketing, lead generation, social strategy, branding, campaign conceptualization, and a myriad of other initiatives. Marzolph and the Defero team have executed internationally awarded campaigns for clients that include Right Guard, Purex, Soft Scrub, Combat, International Market Centers, IGT, LifeLock, Meritage Homes, EMPLOYERS Insurance Group, Sun Devil Auto, Phoenix Children’s Hospital, National Kidney Foundation of Arizona, and the American Cancer Society.  Uncompromisingly optimistic, energetic and passionate, Marzolph has always found the greatest joys in solving problems and achieving goals for himself and his clients.

Carrie Morgan, Rock The Status Quo
http://rockthestatusquo.com
Carrie Morgan (@morgancarrie) specializes in helping brands be more vibrant and visible online via digital PR – a strategic integration of traditional public relations with content marketing, social media and SEO. A Top 1% influencer, Morgan is a contributing author for some of the largest publications in the marketing industry, including Convince & Convert, Social Media Today, MarketingProfs and PR Daily, and blogs at http://rockthestatusquo.com. She is moderator of #PRprochat on first Thursdays, a Twitter chat for PR professionals reaching millions of timelines each month, and a co-moderator of the 700+ member Facebook Group for Arizona-based PR professionals, @PhoenixPRPros.

Matt O’Brien, Mint Social
http://www.mintsocial.com/
Over 20 years of experience in the digital media industry; starting my career with a Fortune 500 company and running Internet technology companies from start up stage to exit strategy. Currently making businesses active believers in social media marketing by infusing social media technology into their established online marketing plans.

Scott Patten, LaneTerralever
http://www.laneterralever.com/
Scott joined Terralever in 2010 as a Project Manager after spending a number of years at a local interactive agency and moving on to run his own web-based company. As a Project Manager, Scott has managed dozens of award-winning projects for clients like Red Bull, Pulte Homes, Thunderbird School of Global Management, and Teva. In 2012, Scott has moved into a new role as a Digital Analyst, focusing on client success through research and strategic account planning. In his spare time, Scott enjoys reading, competing in triathlons, hiking, traveling and fighting the constant battle between a vegan diet and a love of fried chicken.

Morgan Remmers, Yelp
http://www.yelp.com/phoenix
Through informational sessions across the country, Morgan addresses how local business owners can best approach the ever-growing world of online reviews. Specifically, she consults with local business owners interested in gaining a better understanding of Yelp and utilizing the free tools available in Yelp’s Business Owners Account. She also hosts a series of webinars on subjects relevant to business owners, co-authors Yelp’s weekly SMB e-newsletter and regularly contributes content to Yelp’s “Blog for Business Owners”. Additionally, she works with Yelp’s Small Business Advisory Council and acts as a liaison between the small business community and the different divisions within Yelp.

Kristi Robertson, Admix Social
http://admixsocial.com/
Kristi Robertson, co-owner/founder of AdMix Social, a digital marketing agency with a focus on social media marketing. Kristi spent her entire career in marketing and advertising, helping her clients reach their business goals and objectives.  In 1999, she began her love affair with online marketing and that passion continued to grow as new technologies and platforms developed on the web. Kristi along with her business partner, created AdMix Social specifically to help their clients utilize the power of online marketing to achieve business goals.

Matt Simpson, Scribe Devil
http://www.scribedevil.com/
Matt Simpson is a marketing professional with deep expertise in brand messaging, digital marketing, and social media. He played a key leadership role for Bulbstorm as the social-mobile startup grew from six employees to over two dozen and was acquired by a Catterton Partners portfolio company. His personal projects have been highlighted in a variety of media including AdWeek, Mashable and more.

Shauna Stacy, SuperShuttle
http://www.supershuttle.com/
Shauna Stacy is the Digital Communications Manager for Veolia Transportation On-Demand division, which owns the SuperShuttle and ExecuCar transportation brands. Her responsibilities at VTOD include overseeing online customer care, social media strategy and content development, and management of many internal and external digital communications projects – including a national brand blog; vehicle operator blog, viewed by hundreds of drivers on a daily basis; and the company intranet.

Connie Stover, Quic Web Solutions
http://quicwebsolutions.com/
Connie Stover, principal partner of QuicWeb Solutions, has spent over 40 years in the graphics and marketing industry and has spent the last 10 years translating her skills to the Internet and Information Technology. She recognizes that technology alone does not necessarily dictate a great-working site. Good, honest design, sensible navigation, and intelligent site development are all important elements that go into a site that generates leads and delivers results.

Natalie Vaughn, ASU
http://www.asu.edu/

Fred von Graf, ASU 
http://www.asu.edu/
Sr. Venture Manager, ASU Entrepreneurship & Innovation Group, ASU Startup Accelerator • Investor @Hexxa • Founder at Web3Mavens (.NET dev shop)

Graham Ware, Voice Media Group
http://www.voicemediagroup.com/
Graham Ware began his career in the SEO industry in 2006. He possesses nearly a decade of experience in the business operations and process improvement (Lean Six Sigma) field. As a former Sr. Associate at the big four consulting firm; KPMG LLC, he has found the ability to bridge many of the operations risk management methodologies, to the world of search engine optimization as it relates to metrics & analytics. He is passionate about understanding the client needs & their operations while committed to delivering integrity based content marketing strategies. He has spoke around the country at various medical & legal conferences on the topic of SEO & content marketing and is presently the Agency Manager of Digital Discovery at Voice Media Group in Phoenix, AZ. He attended Arizona State University, is an alumni of the Pi Kappa Alpha fraternity, and is involved in various community roles including having coached the East Scottsdale Little League, an alumni of the Citizens Police Academy of Scottsdale, supporting the Active 20-30 club of Phoenix and volunteering at various charitable causes around the valley.

Tim Washburn, Nomadic Agency
http://www.nomadicagency.com/
Tim Washburn is the Executive Creative Director of Nomadic, a digitally lead creative agency that produces advertising, content, and social campaigns as well as websites for Ubisoft, Disney Parks, Pepsi Co. among others. Before helping launch Nomadic, Tim worked as an account planner, art director, copywriter, and creative director across a variety of agencies including Fallon Minneapolis, Ammirati Puris Lintas NYC, and Ignited LA. During his career 20 year career, he has lead the creation of award-winning national and international campaigns for Sony VAIO, Activision, Jose Cuervo, Logitech, as well as Nomadic’s current clients. Tim has a unique understanding of creative’s role in the marketing process and is committed to producing ideas worth investing in.

 

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