Presenters

KEVIN BOBOWSKI
SENIOR DIRECTOR OF SALES AND MARKETING
EXACTTARGET

Today, Kevin is the Senior Director of Sales and Marketing for ExactTarget’s Social Media Lab where he leads all sales and marketing efforts for CoTweet and ExactTarget’s portfolio of social media solutions.  He and his team work with top brands to build and integrate social media programs into the Interactive Marketing Suite.

 While at ExactTarget,  Kevin Bobowski has also led Online Marketing and Demand Generation activities that has fueled ExactTarget’s sales growth across North America, Europe and APAC.  He and his team developed a comprehensive closed-loop marketing program to measure and optimize ROI from marketing programs.

Prior to ExactTarget, Kevin held various roles within the Interactive Marketing space.  As Vice-President, Client Services at Stratigent, a marketing analytics consulting firm, he helped major corporations improve their marketing analytics capabilities.  As a Product Marketing Manager for the marketing analytics software firm, Webtrends, Kevin was responsible for building go-to-market strategies to accelerate revenue growth. Kevin received his undergraduate degree in Accounting from Michigan State University and his MBA from Wake Forest University.  Kevin resides in San Francisco with his wife and son where he is a student of fatherhood, MSU basketball, the Cubs and Oregon Pinots.

ARNIE KUENN
PRESIDENT
VERTICAL MEASURES

Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. His commitment to quality earned him a several local and national awards.

In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars. He has also recently written a book titled “Accelerate!”.

Connect with him today: LinkedIn | Twitter | Google Profile

PAM SLIM, “Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur”

Pamela Slim is a professional speaker, business coach and author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur. She has helped launch hundreds of new businesses and coached thousands of executives, managers and employees in her 15 years in business. Find her at pamelaslim.com

 

SCOTT McANDREW
VP OF STRATEGY
TERRALEVER

As Vice President of Strategy, Scott helps global brand managers not just navigate, but dominate the digital marketing space. Strategist. Analyst. Researcher. Thought Leader. Scott’s unique approach infuses traditional techniques with innovation. He doesn’t follow trends, he sets them. And that allows him to create campaigns that make a deep emotional impact. Those same campaigns also create measurable results that grow the bottom line for Terralever’s clients. It’s why top brands like Red Bull, DC Shoes, Quicksilver, and Teva turn to Scott and his team.

FRED VON GRAF
MANAGING PARTNER
WEB3MAVENS, LLC.

Fred is a principle driven person with diverse interests in business, communications and technology. He melds his executive, people and project management background with 15 years of enterprise technology experience and a passion for social media to deliver real and attainable actions and strategies for businesses, organizations and individuals to use in engaging their communities and building stronger relationships.

Fred founded SocialMediaAZ.org, the driving force behind the premier Social Media for Business event you are reading about now.  He has also started a co-working space and a technology incubator in Tempe called LaunchSpot and founded a mobile gaming startup called Hexxa.  He is active with several organizations in the community including being on the board of the Business Marketing Association, on the core teams for Ignite Phoenix and ImprovAZ, working with Project Management Professionals, Western Pyrotechnics Association and the Arizona Interactive Marketers Association (AZIMA).
Fred is a managing partner with Web3Mavens, LLC. a Tempe based consultancy that specializes in helping businesses use new technologies and media to maximize returns. With a focus on Social Media, location based services, SEO, mobile applications, monitoring, measuring and exceptional digital marketing practices.

Fred@SocialMediaAZ.org | LinkedIn | Twitter | FriendFeed | BLOG | Google Profile| Hexxa | LaunchSpot

KATHY SACKS
VP COMMUNICATIONS
INFUSIONSOFT

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A magazine editor, veteran communications pro and proven entrepreneur, Kathy’s career spans over 15 years and covers all sides of brand marketing, journalism and public relations. In her role at Infusionsoft, she leads brand awareness programs and customer communications taking the small business revolution message to the masses. There she oversees public relations, social media, user communities, events and customer marketing. Kathy has become known for her strategic approach and swift execution, including the successful book launch of Conquer the Chaos: How to build a success small business without going crazy to become a NY Times bestseller.

Prior to Infusionsoft, Kathy Sacks owned Sacks Public Relations, a boutique PR firm specializing in helping tech companies reshape their brands and build momentum in the market. Prior to that she was the VP of Marketing and Communications for the Arizona Technology Council, where she TechConnect magazine—Arizona’s first and only magazine of science and technology. Before that, Kathy was the Editor-in-Chief bizAZ magazine, a business publication that she successfully sold to Gannett Co., Inc.

You can find her first on Twitter @kathysacks and on About.me    Linked In    Google+    Facebook

BART STEINER
CEO AND FOUNDER
BULBSTORM, INC

CEO and founder of Bulbstorm Inc., Bart Steiner is an accomplished marketing executive and entrepreneur. Mr. Steiner previously founded CM Solutions, a strategic planning and marketing
consultancy which served clients including Procter & Gamble, General Mills, Quaker, and Dannon. Prior to CM Solutions, Mr. Steiner served as CEO of CMplan.net, Inc., a collaborative Internet service, where he brought the company to profitability in its first year. Prior to his successful ventures as an entrepreneur and consultant, he served as Vice President of SDI, a business-intelligence software company and held various management positions at Procter & Gamble, where he was twice awarded the prestigious Gold Club Award.

MIKE ROBERTS
FOUNDER
SPYFU

Mike Roberts understands search marketing from different angles.  Having founded SpyFu in 2006 and introduced RECON Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO.  His creations fuel success for many entrepreneurs, but as SpyFu President, Mike puts himself in the mind of a search marketer just trying to make sense of challenges ahead. 

“I absolutely love to see people from all walks of life improving their lives with what I have created.  It gives me a connectedness to my world that I had never found in corporate life.   I will never stop doing what I do.  It is my passion.”

In 1999, Mike founded Velocityscape as a technology and management consulting firm with clients such as Microsoft, Charles Schwab, and Wells Fargo.

Capitalizing on the potential behind retrieving information off the web and packaging it, Mike spent late hours and spare time building SpyFu, a resource that turns Adwords data and Google search results into insightful answers that expose new opportunities for search marketers.

“The thing that I am most passionate about; what I was born to do, is bring new ideas to market,” Roberts explains.

Mike has a talent for transforming competitors’ habits into strategic opportunities that even beginners can understand, yet skilled veterans embrace.  He built his business from spying on the competition, but his new plan suggests you turn your rivals into your best advisors.

MATTHEW O’BRIEN
FOUNDER AND PRESIDENT
MINT SOCIAL

With over 20 years of experience in the digital media world, Matt has worked for and with Fortune 500 businesses and has built companies from start up stage to exit strategy. He recently developed a social media marketing technology to bridge the gap between search marketing and social media to maximize the effectiveness of online businesses in the Internet world. In addition to founding Mint Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul and board member of The Pro Player’s Classic charity golf tournament and is active with many non-profit agencies in town. His company, Mint Social, is a social media marketing and online branding company that increases visibility and reputation online.

He launched World Webinar Network | Social Media Marketing Seminars and Webinars and most recently helped create and serves as a board member of the first interactive marketing association in Arizona (AZIMA) that brings best in class marketing, sales and leadership minds together to help businesses understand and embrace the power of social networking to impact their bottom line. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul.

Connect with him today: LinkedIn | Twitter | Google Profile

SHEILA KLOEFKORN
PRESIDENT
KEO MARKETING

Sheila Kloefkorn is President of KEO Marketing, a Phoenix based online marketing agency. As President, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the United States, and more than 100 countries around the world. Some of the companies that Sheila has provided online strategy for include: General Motors, Avnet, FedEx, Profiles International, Honeywell, Esselte Corporation, CoreLink Data Centers, OneNeck IT Services and many more.
Prior to founding KEO Marketing in 2000, she was Vice President of a New York based agency, which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Sheila has also held senior positions with iCrossing, a leading search and digital marketing agency, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is currently President of the Phoenix Chapter of the Business Marketing Association. She is a frequent local and national speaker on a wide variety of marketing topics.
Sheila can be reached at: linkedin.com/in/sheilakloefkorn or  twitter.com/keomarketing

MATT SIMPSON
DIRECTOR OF INTERACTIVE MARKETING
BULBSTORM

Matt Simpson is Director of Interactive Marketing for Bulbstorm. In his time at Bulbstorm, Matt has managed interactive promotions for a range of clients including Intel, Ruiz Foods, and the Phoenix Suns. He’s also played a key product management role in the development of Facebook applications recognized in Social Media Examiner, PR Week, Social Times, Inside Facebook, Jay Baer’s Convince & Convert, and more.
Prior to joining Bulbstorm, Matt worked in the marketing department of Fortune 500 technology reseller Insight Enterprises. Matt has a bachelor’s degree in journalism from Arizona State University and a master’s in business administration from the University of Phoenix.

Twitter: http://twitter.com/scribedevil
LinkedIn: http://www.linkedin.com/in/mksimpson
Blog: www.bulbstorm.com/blog

GELIE AKHENBLIT
NETWORKINGPHOENIX

Gelie is the founder of NetworkingPhoenix.com, an online resource that has become the Valley’s leading resource for professionals, entrepreneurs and business owners looking to network and connect locally. The website has an online calendar that lists over 500 networking events, mixers and business seminars in the Phoenix metro area on a monthly basis.

Since its inception in October 2008, NetworkingPhoenix.com has skyrocketed in popularity quickly becoming one of the most visited websites local to Arizona, and even making a global imprint as one of the top 1% most visited global websites. To date, over 18,000 members have joined and the website’s growth still shows no signs of slowing.

In addition to her website business, Gelie also speaks in engagements on the importance of having a strategy when engaging in social media and face-to-face networking and the power of building and maintaining strategic relationships.

Gelie is the recipient of the 2011 Social Media AZ Award (SMAZZIE) in the category of ‘Homegrown Can of Awesome’; NAWBO’s Emerging Visionary 2010 Award; AZ Magazine’s 35 women entrepreneurs under 35 who are helping elevate Arizona’s business community 2009 recipient; Is on the board of the Suns Nite Hoops charity organization; And is also a Greater Phoenix SCORE Certified Mentor where she helps small business owners with networking.

EVO TERRA
EPUBLISH UNUM

For the last decade or so, Evo Terra has made his living as a digital business strategist. In short, he solves problems. Along the way, he’s become entangled in the publishing community. First it was co-hosting an author interview show that became a nationally syndicated radio program & podcast. Then it was launching a serialized free audio books service. He was even asked to write a couple of books in the “for Dummies” series on the topic.

Now he’s focusing on authors, leveraging his knowledge in digital marketing, branding and doing business online to help them ultimately sell more books.

The rules have changed. What worked in publishing a few years ago won’t work today. Because marketplaces for authors exist that simply didn’t a few years ago. Authors rely less on publishers today, as many of the tools to reach a wider audience are at their grasp. Success comes when authors figure out the right objectives and strategies first before choosing which tools to wield.

JEFF MORIARTY
EPUBLISH UNUM

Jeff Moriarty has worked the spectrum from running his own software company, to assessing information security issues, to performing improv comedy, to managing social media communities for a Fortune 100 company. Jeff helped develop and implement the internal Social Media strategy for Intel employees, and worked as the Community Manager for the external developer site supporting Intel’s mobile products. He has become a fixture in the Phoenix social media community, organizing Ignite Phoenix creative idea event and the Improv AZ prank and flashmob group, and leading thePhoenix Social Media Club. Each of these organizations have become highly successful in short order as a direct result of the power of social media in communication and marketing.

Jeff loves to connect people to new ideas, and helping educate authors on the expanding world of digital publishing is motivated by that passion. The barriers imposed by old-school publishers are crumbling, and the explosion of new ideas over the next few years are going to be amazing to see.

AARON KELLY
KELLY LAW FIRM, LLC

Aaron M. Kelly is the founding member of The Kelly Law Firm, L.L.C. which specializes in business and Internet law. A trusted expert in online issues, Mr. Kelly has a client roster that includes professionals from all sides of the online community – affiliate networks, affiliate marketers, direct marketers, advertisers, social networks, online auction sites, search engine optimization (SEO) companies, web hosting companies and venture capitalists. Mr. Kelly also serves as general counsel to ad networks and internet based companies. He is also an experienced lecturer and author on numerous web-based topics, whose speaking engagements include tips on Internet marketing, online discovery tactics, social media and FTC guidelines and regulations.

Mr. Kelly combines his education with hands-on experience, which provides him with strong, up to date knowledge of the issues that face our increasingly online-driven world. In addition to his law firm, Mr. Kelly also owns an internet marketing/consulting firm as well as a lead generation company for lawyers. Mr. Kelly also manages hundreds of websites and frequently trolls Facebook and Wickedfire discussions on internet marketing.

RAEES MOHAMED
MOHAMED LAW, PLC.

Mohamed Law is a business law firm with modern solutions to the evolving need for efficient, personalized, and innovative legal solutions in the marketplace. Our focus is on stimulating entrepreneurial activity through legal support, the cornerstone of successful business. Mohamed Law was founded by attorney Raeesabbas (Raees) Mohamed with this focus in mind. Raees believes the essence of legal services is to efficiently facilitate the transfer of good and services, a critical element of every modern society. He enjoys counseling clients in corporate transactions, delivering web-based services, enterprise structures, governance conflicts, and business negotiations.

As demonstrated in recent economic times, the externalities of failing businesses reach much farther than simply one’s own wallet. Health, education, family, culture, and the overall well-being of society all suffer as a result of ailing economic times. By servicing legal needs that span grass-roots entrepreneurs to publicly-traded companies, Mohamed Law hopes to supports an upward economic momentum.

Despite starting his law firm less than 2 years ago in the wake of an economic downturn, Raees continues to scale his practice and will become a shareholder in a downtown Phoenix law firm this winter.

SHANE BARNHILL
Honeywell Aerospace

Shane Barnhill is Manager of Digital Strategy for Honeywell Aerospace. At Honeywell, he advises
business stakeholders and leads initiatives to enable business goals, reinforce brand themes and support
marketing campaigns with integrated digital plans. He is also responsible for outlining and executing a
digital roadmap that blends mobile, social, web, analytics, content marketing and other pillars of digital
strategy.

While at Honeywell, Shane has held a variety of roles related to Business Intelligence, Project
Management Office (PMO) leadership, and Supplier Management. Prior to Honeywell, Shane managed
web and mobile development activities for Carnegie Mellon University’s Tepper School of Business. His
previous career experiences also include consulting roles with MicroAge and PricewaterhouseCoopers.
Shane holds an MBA from Carnegie Mellon University and a Bachelor of Science in Business
Administration from The University of Arizona.

LEIGH DOW
Dow Media Group

Constantly inspired and motivated by the ever-changing world of new media, Leigh is the founder of the Dow Media Group. Leigh draws on her 15 years of Fortune 100 experience in eCommerce, CRM and digital marketing to provide clients with her deep expertise in crafting digital strategies that work. Her firm specializes in creating marketing solutions for technology companies and architecting positive user experiences. Leigh builds focused strategies to enhance engagement, increase loyalty and deliver a more amplified impact to your marketing share of voice.

During Leigh’s career, she has lead award winning digital projects for clients in telecommunications, transmedia, information technology, semiconductors and aerospace. Leigh blogs for Social Media Today, The Social Customer and Business2Community and participates in the Center for Advancing Business Through IT with the W.P. Carey School of Business at Arizona State University. She is an active member of the Chandler Service Club and serves on the Board of Directors as the Fundraising Chair.

HEATHER LYNNE HERR
Digital Community Manager
RightThisMinute

Heather is an experienced social media strategist and community manager. She has worked with renowned brands, startups and non-profits to understand, navigate and engage social media to support defined business goals. Heather lives and breathes everything social, making connections and building real relationships both online and offline. In her superfluous free time, she is a marathoner.

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KRYSTOFER VANSLYKE
Gannett Local

Krys VanSlyke has a crush on the internet. Ever since creating his first Angelfire page, he’s enjoyed getting the word out online. As campaign optimization manager at Gannett Local, he provides strategy, metrics, and analysis for clients and champions product and team performance for the organization. He owns a ukulele and isn’t afraid to use it.