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Agenda

This year at SMAZ, you’ll see multiple presentation formats. Look for:

  1. Panels, which include several speakers answering questions on a related topic and allowing for free form discussion.
  2. Solo sessions, which have one speaker doing a deep dive into their session topic.
  3. Lastly, we’ll also have dual presentations where two speakers will present on the session topic with time at the end for audience questions.

Just scroll down to see  the full agenda, session descriptions and speaker bios!

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AGENDA
9:00 – 9:45 am: Coffee, networking and registration
9:45 – 10:00: Introductions
10:00 – 11:00: Keynote with Jeff Rohrs, author of Audience

(There will be a ten-minute break between each session to accommodate room changes and restroom breaks.)

BEGINNER TRACK ONE
BEGINNER TRACK TWO
ADVANCED TRACK ONE
ADVANCED TRACK TWO
11:10 – 12:00: Select One Session
Lights, Camera, Youtube: How to Convert Online Video Into Sales
Rami Kalla, Point In Time Studios
The Power of Online Reviews
Thomas Ballantyne, Bullwark Pest
Morgan Remmers, Yelp
Start-up Showcase
Matt Simpson, Scribe Devil
Advanced Metrics
Scott Patten, Lane Terralever
12:00 – 1:00: Lunch
1:10 – 2:00 pm: Select One Session
Mobile Marketing
Hailey Crider, Defero
Jack Irving, SocialWhirled
Social Media 101
Kristi Robertson, Admix Social
Matt O’Brien, Mint Social
Panel: Building Social Culture
Dana From, Sprouts
Natalie Vaughn, ASU
Shauna Stacy, SuperShuttle
Moderator: Fred von Graf, ASU

Panel: Crisis Management 
Jennifer Adler, LaneTerralever
Abbie Fink, HMA Public Relations
Kade Dworkin, G/O Digital (Gannett)
Moderator: Carrie Morgan, Rock The Status Quo

2:10 – 3:00: Select One Session
Storytelling
Matt Clyde, Ideas Collide
Park Howell, Park & Co.
Metrics For Beginners
Adam Arkfeld, Paracore
Social Media – Why Thinking Small is the Next Big Thing In Social Media
Roger Hurni, Off Madison Avenue
Digital PR
Carrie Morgan, Rock The Status Quo
Joe Griffin, iAcquire
3:10 – 4:00: Select One Session
Content Marketing
Arnie Kuenn, Vertical Measures
Basic SEO
Marge Brown, Words FYI
Connie Stover, Quic Web Solutions
Social Media For B2B
John Marzolph, Defero
Advanced SEO
Graham Ware, Voice Media Group
Joe Griffin, iAcquire
4:10 – 4:20 pm: Closing Remarks

SESSION DESCRIPTIONS

Lights, Camera, Youtube: How to Convert Online Video Into Sales
Rami Kalla, Point In Time Studios

Did you know that customers are 64% – 85% more likely to purchase after watching a video and that video now appears in 70% of the Top 100 search result listings? In addition, a well produced online video can result in a 100% more favorable view of a brand! With the recent advances in online and mobile technology, more business are using video  to connect with their clients. We will discuss how to convert YouTube into Sales and how to integrate it into your clients Marketing campaign. We will discuss what is needed to create, produce and deliver a quality online video. We will also look at the various ways of how to market your online video to your target audience.

The Power of Online Reviews

Thomas Ballantyne, Bullwark Pest
Morgan Remmers, Yelp

Start-up Showcase

Matt Simpson, Scribe Devil

Startups operate on the unsettled frontier of digital marketing. You can strike it rich by adding a startup’s technology to your marketing mix, but not without risk to your agency or brand. Join Matt Simpson of Ubiquity PR for an interactive panel of digital marketing startups, including LoopLogic (video marketing), Find Your Influence (influencer management), and SyCara Local (local SEO). You’ll meet three of Arizona’s hottest digital marketing startups, explore the pros and cons of early adoption vs. lagging, and learn how to engage new tech vendors with short histories.

Advanced Metrics 

Scott Patten, Lane Terralever Mobile Marketing
Hailey Crider, Defero
Jack Irving, SocialWhirled

Social Media 101 
Kristi Robertson, Admix Social
Matt O’Brien, Mint Social

Storytelling 
Matt Clyde, Ideas Collide
Park Howell, Park & Co.

Matt Clyde: Visual stories that sell – The most powerful brands leverage storytelling to deliver their message. Leveraging the integration of social media platforms from Facebook to Pinterest to Instagram, marketers can build communities of brand advocates and engagement through simple yet high-impact visual storytelling. Case studies will be presented showcasing successful brands and campaigns use of visual storytelling to inspire and reward their communities via social media.

Metrics For Beginners
Adam Arkfeld, Paracore

Social Media – Why Thinking Small is the Next Big Thing In Social Media
Roger Hurni, Off Madison Avenue

Digital PR
Carrie Morgan, Rock The Status Quo
Joe Griffin, iAcquire

Carrie Morgan: Digital PR is about integrating content marketing, SEO and social media into traditional public relations tactics. Morgan will present three manageable ways to begin, including guest blogging once a month, repurposing existing content and incorporating social media components into press releases to extend their reach. 

Joe Griffin – This presentation will offer insight into reputation management through social media, content, and digital PR. We’ll cover brand concepts, the importance of branded keywords, controlling your business’ core message through digital assets, and generating preemptive good press for your business.

Panel: Building Social Culture 
Dana From, Sprouts
Natalie Vaughn, ASU
Shauna Stacy, SuperShuttle
Moderator: Fred von Graf, ASU

Panel: Crisis Management 
Jennifer Adler, LaneTerralever
Abbie Fink, HMA Public Relations
Kade Dworkin, G/O Digital (Gannett)
Moderator: Carrie Morgan, Rock The Status Quo

Content Marketing
Arnie Kuenn, Vertical Measures
Tim Washburn & Dawn Bates, Nomadic Agency

Arnie Kuenn: Creating useful content is critical to your business. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your market will enjoy?  Join Arnie as he provides case studies and walks you through a 8 step approach that any organization can follow to grow their business online.

 

Basic SEO
Marge Brown, Words FYI
Connie Stover, Quic Web Solutions

Social Media For B2B
John Marzolph, Defero

The B2B Difference: Social & Content Strategy for the Unsocial & Discontented. Look, if you’re a B2B company, you probably are getting tired of hearing how “Your Business Should be Social” and “You Need to Be on Facebook!” Let’s take an honest, unbiased look at today’s social landscape, and determine what ways a B2B company can really thrive – and yes, content is a key factor.

Advanced SEO
Graham Ware, Voice Media Group
Joe Griffin, iAcquire

Joe Griffin: Each day the lines of organic search and social media erode. Where once SEO and social were separate practices, today search engines have placed their stake firmly in the ground to ensure the singularity of search and social media. This presentation will cover how to leverage social channels for not only brand share of voice, but for search position. Highlights:+ Google + predictions and its role in the search algorithm,  + Google Authorship and the rise of decentralized journalism, + Proliferation of “People Page Rank” and user reviews, + Facebook, Twitter, LinkedIn, Pinterest, and their weight in organic search results.